It all started in Åhus, a town in southern Sweden. It is said that Lars Olsson Smith inherited control of much of the production of Swedish vodka.
During the nineteenth century developed a process to distill brandy wheat, called rectification ... method that is still used today. Unbeknownst to create the Absolut Rent Bränvin (absolute Pure vodka), Olsson Smith invented what a hundred years later became known as Absolut. The Swedish vodka began selling in 1879. While many Swedes broke advertisers head wondering what type of packaging used to market the product, Peter Ekelund, Börje Carlsson and Lars Gunnar Broman, the Carlsson and Broman agency, found the solution: A fully transparent bottle without label with embossed letters above to see through it. With silver accents and photo of its founder Lars Olsson Smith.It was clearly a bottle of medicinal syrup! Gunnar Broman to see the Swedish medicine bottle had the great idea to bottle vodka packaging, after all, in the sixteenth and seventeenth centuries, vodka was marketed as a drug that promised to cure many ills. The bottle of Absolut Vodka was born. This bottle is today one of the great designs of history and a masterpiece of design in glass. There was the first edition of Absolute Pure Vodka for export on 17 April 1979. Two months later it was sold for the first time outside Sweden, the United States, in Boston. But it was essential to establish good communication and advertising campaign in the US, he went to the agency TBWA, where Geoff Hayes, gave birth to one of the most enduring campaigns in advertising history. The original name of the bottle was "Absolute Pure Vodka", but in America, not allowed to record words like "Absolute" or "Pure" for a trademark, so this was limited to "Absolut Vodka". They say that Hayes trying to convey the idea of "Purification", "Purity" ... drew a mystical halo. Thus was born the first announcement of Absolut "Absolut Perfection". A few years later, in 1985 Andy Warhol, asked paint the medicinal magic bottle. Born Absolut Art. After him, hundreds of artists have designed their ads. Admen of Absolute Vodka challenge us to unravel the message or simply to find a way to bottle within a landscape or context. The campaign for Absolut Vodka is now designated as a global commercial art gallery, Absolut Vodka is an icon in the history of the twentieth century and an important page in contemporary art.
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